Trademarks

Posted Leave a commentPosted in Central Africa, East Africa, Entrepreneurship, Marketing, North Africa, South Africa

Establishing a strong brand is pivotal to business success. Protecting that brand is equally important. Yet many small businesses overlook an important first step in securing their brand: trademarks.What Can Be Trademarked?A trademark is any unique word, symbol, name or device used to identify and distinguish the goods of one seller from the goods of […]