What Is Social Media Marketing?
Different social media platforms are designed to help you gain attention in different ways. For instance, Twitter is a social site designed to best share short “updates” with others. Facebook, in contrast is a full-blown social networking site that allows sharing of full stories, updates, photos, joining events and one on one conversation as well as variety of other activities. Instagram is best for shareing photos and videos
How Are Search Engines & Social Media Marketing Related?
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. A lot of new content is done on social media that in turn support into search engine efforts. One can optimise the use of search engines by creating content that reflects the words and phrases their prospective client use. Whether done on a website or social media this is reffered to as search engine optimisation (SEO) It is therefore important when using social media to market, to use similar terms to those that potential clients would be searching for.
Social Media Engagement
There are several ways you can get your content seen in social media. We look at these different options.
The two key methods is through paid advertising or organic growth.
This is when you actually pay for the platform to expose your advert or content to target clientele. The method can be very effective if the content attracts attention and holds it and is of interest to your prospect. However today, with all the noise around many people are immune to adverts and may not notice anything until a friend shares or likes the content.
This happens when the content moves from one person to the other as a result of action on the content more like word of mouth. Though slower than advertising it is more effective especially if the sharer or commenter has a positive experience with the product or service, their endorsement is considered superior to that of the entrepreneur / advertise . This is where an influencer may come in
10 Proven ways to be effective on Social media
- Have a social media plan
- Quality content that is search engine optimised
- Use of customers to pass on the word : this means inviting them in to be your ambassadors
- Use human face, babies, or animals
- Tell great stories
- Highlight benefits not features
- Create fan base e.g. in groups
- Leverage fear of missing out (FOMO)
- Address social issues